Today, around 94% of internet users in the MENA surf online on their mobile devices. For businesses, this wide market is a big opportunity. In order to provide an effective mobile experience, they face two options: a mobile site or an application. While the former is designed to fit all screen sizes using any web browser on any device, the latter is a downloadable software that must be built according to the devices operating system (iOS, Android, Microsoft). Continue reading When A Mobile App Would Be Best For Your Business?